SHINE at MIT Launches New Initiative to Encourage Waves of Sustainable Actions
Boston, Mass. March 22, 2023 — SaveWave, a project of the Sustainability and Health Initiative for Net Positive Enterprise at MIT, will be launching its initiative on March 22 to coincide with World Water Day.
Born out of a commitment to sustainable living, SaveWave seeks to revolutionize the way we bring together communities to make eco-friendly purchases in their everyday lives. SaveWaves are waves of positive action, paid for by the savings that they generate. SaveWave is developing unique opportunities for consumers and organizations to take action and create positive ripples of change.
The first SaveWave is in participation with Kohler, who is providing customers with a 10% discount on a selection of Kohler WaterSense-certified showerheads, including the Statement VES showerhead, which aims to reduce users’ water consumption by up to 40% during their shower routine. The average American takes an 8-minute shower, using almost 40 gallons of water daily. Switching to an advanced showerhead reduces water consumption by up to 40% during your shower routine, resulting in approximately 4,000 gallons saved a month!
During Dr. Gregory Norris’ TEDxYorkBeach event, he spoke about the fact that advanced shower heads are just the tip of the opportunity iceberg. “There’s something greater than even the sustainability of these showerheads and it’s the impact it has on how we think about environmental actions,” said Norris. “If we humans can work together, using showerheads to create a SaveWave, there will be no stopping us from healing this planet.”
SaveWave encourages consumers to utilize World Water Day as an opportunity to start their own journey toward sustainability. By passing along the SaveWave message, participants have an opportunity to create positive change within their communities while embarking on a new chapter in consumer sustainability.
About SaveWave: SaveWave is an initiative of SHINE at MIT, based in Cambridge, MA. Founded in 2023 by Dr. Gregory Norris, SaveWaves are waves of positive action, paid for by the savings that they generate. SaveWave is developing unique opportunities for consumers and organizations to take action and create positive ripples of change.